Ninja Pirate Books

It seems that every cosmetic company is leaping on the mineral makeup band wagon, but is mineral makeup really natural? The promise of being natural is what interests many users, but are we being “green-washed” into believing that just because it’s mineral it is good for us and the planet?

Biome eco store founder, Tracey Bailey said she believed that mineral makeup had fallen victim to the same trend as many successful eco friendly products. “Once the mainstream consumer product industry sees there is money to be made, the integrity of the product becomes lost for the sake of reducing manufacturing costs,” Tracey said.

“Genuine natural brands do exist, but consumers need to be aware of the ingredients because many contain un-natural or synthetic ingredients.”

The original mineral foundations were all natural with only four or five natural ingredients. This simplicity-along with beautiful results and skin health-won over users, turning mineral makeup into perhaps the biggest trend the cosmetics industry has seen.

As more cosmetic companies created their own brand of mineral foundation and fought for market share, they began substituting cheap fillers, chemicals and preservatives. Toxic ingredients like:

* Bismuth oxychloride - found in most of the mainstream mineral brands, it is by-product of lead and copper refining that rarely occurs in nature.
* Talc - a mineral, but a known carcinogen linked to uterine cancer, ovarian cancer and respiratory problems in infants.

“For a start, if the packaging does not provide a full list of the ingredients, then put it down again and choose one that allows you to make an informed choice,” Tracey said.

“The only ingredients you want to see are titanium dioxide, mica, iron oxides and zinc oxide.”

Tracey said there was a good reason to look very carefully at the labels of all skin care. “Our skin is the body’s largest organ and also the most telling when something is wrong. Skin absorbs about 60 per cent of what is put on it directly into the bloodstream,” she said.

Biome eco stores ensures all its mineral makeup, natural beauty and skin care selections list the full ingredients and are:

* made from plants, not petrochemicals
* free from all harmful toxins and preservatives
* free from palm oil, or in transition to palm-oil free
* cruelty free and most are vegan
* perfect remedies for those with dry skin and problematic skin.

Natural mineral makeup chosen by Biome eco stores

Biome chose the Australian-made Musq mineral makeup containing only 100 per cent safe natural ingredients.

Biome mineral makeup manager, Hayley Preston said “we took at long look at many ranges before we decided on Musq. Not only did it need to be safe and environmentally responsible, we had to love using it”.

Hayley said she had tried just about every natural makeup on offer and thought Musq mineral makeup was fabulous.

“The foundations are comparable, if not better than, a lot of the conventional foundations that I have used because they are sheer with great coverage,” Hayley said. “The powder foundation, which I use over the crème or by itself is small but very concentrated, so you only need the tiniest amount each time.”

Hayley says Musq mineral makeup creme is weightless on the skin, giving a quick and perfect coverage. It contains anti-oxidants and organic ingredients that nourish while providing a natural dewy finish, like vitamin E and jojoba.

A pure mineral makeup should only have four or five ingredients

* Titanium dioxide - a natural mineral with particles that are not small enough to be absorbed by the skin.
* Mica - the shimmer from mica is used in makeup as it gives a translucent glow to the skin and helps to mask imperfections.
* Iron oxides - used to produce skin tone pigment. They are considered to be non-toxic, moisture resistant and non-bleeding.
* Zinc oxide - used today as a sunscreen, zinc oxide has been used as a treatment for skin conditions dates back to the early 10th Century. With it’s soothing properties it is ideal for the most irritated, sensitive skin types or those who suffer from acne or rosacea.

Ingredients to avoid in mineral makeup

* Bismuth oxychloride - many people are sensitive to this bulking and filler ingredient that is a by-product of lead and copper refining.
* Talc - a known carcinogen, which is very drying and irritating to skin, accentuates lines.
* Parabens and Alkyl hydroxyl benzoate preservatives - true mineral makeup is inert and needs no preservatives.
* Corn starch and rice powder - cheap fillers, not minerals.
* Dyes - often coal tar derivatives.